That means that at least 7 million of the 120 million U.S. UU. are prepared. If we conservatively assume 1.5 adults per household, that means there are more than 10 million individual American preparers.
That's consistent with the 10-20 million number we often estimate. Many of us are familiar with the terms “preparer for the end of the world” or “survivor”, defined as “those who proactively prepare for emergencies, including natural disasters, as well as disruptions in the social, political or economic order.”. For these groups, emphasis is placed on self-sufficiency, the storage of resources and supplies, and the acquisition of knowledge and survival skills. This was the year when coronavirus fears turned US shoppers into hoarders.
There has been a widespread shortage of products such as toilet paper, hand sanitizer and flour as people prepare for the long periods of isolation that have become commonplace during the pandemic. But for a segment of the population, preparing for the worst was a way of life even before the pandemic. Preparers or survivors, as they are known, have been around for years, buying elaborate survival kits, non-perishable food supplies all year round, and even elaborate underground bunkers. In January, celebrity marketing executive Simon Huck co-founded Judy, an emergency preparedness kit company, after he says he saw data that most Americans don't have disaster plans in place.
Huck's company got an immediate publicity boost when her friend, Kim Kardashian West, posted an Instagram story in March for her nearly 200 million followers in which she posed in an N95 mask and shouted her Judy survival kit. Truly committed and well-funded preparers are known to spend millions of dollars on bunker shelters or other types of off-grid shelters, even underground. Another company, California-based Vivos manufactures underground survival shelters that it calls the backup plan for humanity in the event of a catastrophe such as a nuclear war or an economic collapse. Up to 3.7 million Americans are classified as preparers or survivors.
Being an end-of-the-world preparer isn't easy or cheap. These people prepare for different disasters for different reasons. Most people think that natural, financial or other disasters will destroy our infrastructure or destroy society. For example, preparers often advocate a DIY approach, which is actually rooted in the punk movement of the 1970s.
Yoshida, Shaila and Redmer, Jamie, “Summary of Market Research Findings on Preppers, Internal Emergent BioSolutions Report, (June 2011.Silicon Valley businesswoman Julie Fredrickson) clearly remembers the time she decided to become a preparer — someone who is preparing for the worst case scenario. Preparers may have a lot of water in storage, but most of their expenses are likely to come from filtration and cleaning supplies. In addition, preparers often look for signs of potential growth of an area after dust settles following a catastrophe. In certain areas of the world, many preparers buy these tablets as an important component of their personal reserves.
It wasn't until amenities, such as supermarkets and mass-produced products, were ubiquitous that the preparer movement could begin. This puts into perspective how significant it is that 26% of Floridians identify as preparers and that only 6% less than half the average of Connecticut residents do so. Preparers also consider proximity to main roads (it is better to be far away, as others will use them to search for resources), military bases (it is better to be far away given the possibility of martial law being applied) and nuclear power plants (it is better to be far away for safety) to determine overall safety and accessibility of the area. For Mike Mester, civil unrest is just around the corner and aims to prepare everyone; Colorado computer programmer Preston White has collected more than 11,200 types of seeds and plans for the biosphere to live in a future radiated by Fukushima, while his friends Shane and others provide support aid; Riley Cook spends his days working close to home and with the preparatory society building underground structures.
Julie says she loves her city life with its restaurants and theaters, which makes her a far cry from lonely survivors — perhaps living on the fringes of society and suspected of any government interference in their lives — who populate the public imagination when it comes to preparers. A second reason that preparers are important for biodefense is simply because there are millions of these people across the country and they want to be prepared. . .